Our Vision

A measure of a man's worth is not where he stands on issues of comfort and convenience, but rather, where he stands on issues of challenge and controversy.

                                                   -- Martin Luther King, Jr.

We believe that the issue of excessive alcohol consumption, including underage drinking, should not fall solely on the shoulders of young people but rather squarely at the feet of the adults in the community. The problem will not be solved with pencils, posters, and brochures. Adults create the world in which kids live and grow.