Alcopops -- A Product Aimed at Youth

Not all alcoholic beverages are alike or are sold to consumers in the same way.  For example, Alcopops, which are sweet, fruity, high-alcohol content beverages, are often referred to as a "starter drink" for teenagers. 

A few quick facts:

  • 76.7% of 8th grade drinkers reported consuming alcopops in the last 30 days. 1
  • One-third of teen girls report having tried alcopops. 2
  • Advertising expenditures on cable television increased 91% from 2001 to 2006. 3
  • Youth saw 33% more magazine ads for alcopops per capita than adults age 21 and over in 2004. 4

Here are some links to further information:

1 Monitoring the Future, 2006
2 American Medical Association, 2004
3 Center on Alcohol Marketing and Youth (CAMY) 2008
4 Center on Alcohol Marketing and Youth (CAMY) 2004