Resources for Information on Alcohol Advertising
The following are all excellent resources to learn more about alcohol advertising and its impact. Website links are provided.
Center on Alcohol Marketing and Youth
The Center on Alcohol Marketing and Youth (CAMY) is a research and advocacy organization, based at the Johns Hopkins Bloomberg School of Public Health in Baltimore, MD, which monitors and reports on youth exposure to alcohol advertising.
Since its founding in 2002, CAMY has reported on alcohol advertising and marketing in television, magazines, radio and the internet, and has produced more than 25 reports. Its reports are generally based on research used by marketers and the advertising industry to plan, buy and sell advertising time and space.
CAMY is online at: www.camy.org
World Health Organization
The World Health Organization's (WHO) Global Strategy to Reduce the Harmful Use of Alcohol encourages a precautionary approach to protecting young people against both the content of alcohol marketing and the amount of exposure of young people to that marketing.
Information regarding the WHO and its alcohol strategy is available at: www.who.int/topics/alcohol_drinking/en
United States Surgeon General
The Surgeon General has encouraged public health agencies to conduct ongoing, independent monitoring of alcohol marketing to youth to ensure compliance with advertising standards.
The U.S. Surgeon General's website has a specific Call to Action Page that focuses on preventing and reducing underage drinking and is online at: www.surgeongeneral.gov/library/calls/underagedrinking/index.html
National Academy of Sciences
The National Academy of Sciences has called for the alcohol industry to begin placing its marketing in magazines and on television programs with a 25 percent or less underage audience with an eventual goal of 15 percent. The effort is ongoing.
The National Academy of Science is online at www.nasonline.org
American Medical Association
The AMA has stated that a statutory ban on all alcohol advertising, except for inside retail and wholesale outlets, is a goal it wishes to achieve.
The AMA has a dedicated web page on Facts about Youth and Alcohol.
American Academy of Pediatrics
The AAP has issued a policy statement regarding the harms to children from alcohol advertising, recommending that the alcohol industry restrict advertising and product placement in venues in which more than 10 percent of the audience is children and adolescents.
The American Academy of Pediatrics is online at: aap.org
Community Guide for Preventing Excessive Alcohol Consumption
The Community Guide for Preventing Excessive Alcohol Consumption is an online resource produced by the Community Preventive Services Task Force.
All of what the Guide recommends are evidence-based strategies. It's online at www.thecommunityguide.org/alcohol/index.html