Alcohol and college athletic events should not mix . . . not now or ever
“We believe university officials in Lincoln when they say they want to keep an alcohol-free athletic atmosphere,” said Nicole Carritt, executive director for Project Extra Mile. “Coach Tom Osborne always has wanted to keep alcohol away from where teams play. It’s a tradition that is important to keep, and one that Nebraskans can be proud of.”
Both Creighton and UNO should consider what messages they are sending to young people when beer and other alcoholic drinks are served at their games. UNO has also indicated it intends to continue alcohol sales when its planned on-campus hockey arena is completed in 2015.
“We believe it would be wise for UNO to consider going alcohol-free for hockey,” Carritt said. “It’s the right thing to do for our community and for UNO students attending those events, where many of the students in the stands are under the legal drinking age.”
And alcohol sales are not a guaranteed revenue source for universities. The Associate Press reported that the University of Minnesota lost nearly $16,000 last year on alcohol sales at home football games. It was the first year UM had beer and wine sales, and new expenses connected to alcohol sales included hiring additional police and security officers and renting equipment.