Our Method

Some call it environmental prevention; others would say it's simply changing the landscape of the communities in which we live. We create a safer world for our kids by challenging adult behavior and societal norms surrounding underage drinking. Underage drinking is not merely illegal and unhealthy, it's unacceptable. We change laws and policies to reduce youth access to alcohol. We encourage increased enforcement of youth alcohol laws. We monitor the liquor licensing process throughout the state and educate the community with awareness materials and the media on underage drinking issues. And finally, we engage youth and train them to be leaders on the issue.

 

Five-Pronged Approach

  • Policy initiatives
  • Enforcement collaborations
  • Education and awareness
  • Media advocacy
  • Youth involvement
 
 
New Media Campaigns